Fayette Regional

New Logo

Comprehensive branding across multiple platforms. New design look was a modification of the existing brand, so as to provide continuity with previous marketing while moving everything to a new and unified design standard.

Bolder green color, accented with blue (healthcare) and orange (speed, electronic, times of emergency) Thicker font and graphic meant to portray strength, as well as being easier to read. Removing "Health System" from the logo allowed for larger type, and quicker read by the customer.

Previous Logo

Not a bad design per-se, but weaker font, thinner design in general, very generic font, too generic. Subtle color variation in logo was a constant practical problem in the day to day use of the logo. Lots of white can look clean, but can also look cheap (think white vinyl).